FYND
AW26 / CAIRO
№ 01  /  THE COVER FYND  /  FOR BRANDS

FYND

NOT A
MARKETPLACE.
A MARKETING
PLACE.

FYND turns fashion retail into culture. We build visibility, we shape discovery, we drive demand. Brands keep their identity. We merchandise the world inside which their identity is met.

DISCOVER WHAT'S NEXT
№ 02 MANIFESTO
01
02
03
WE BUILD VISIBILITY.
WE SHAPE DISCOVERY.
WE DRIVE DEMAND.
№ 03 WHO WE ARE

BOLD.
EDITORIAL.
CULTURAL.
DIRECT.

FYND EXISTS TO

Bridge the gap between brands, stores and customers through visibility, discovery and cultural connection.

WHERE FASHION MEETS CULTURE TO CREATE DEMAND
№ 04 THE REFRAME

THE SHIFT.

Marketplace to marketing place. The difference is not semantic. It is operating model, posture, and what we owe to the brands we host.

№ 01 / OLD

MARKETPLACE

  • Sells products.
  • Commission only.
  • Pitch to brands: reach.
  • Pitch to customers: range.
  • Defensibility: zero.
  • Identity: none.
№ 02 / NEW

MARKETING PLACE.

  • Sells brand growth.
  • Commission + placements + fees + studio.
  • Pitch to brands: transformation.
  • Pitch to customers: a styled life.
  • Defensibility: 20 years of retail.
  • Identity: followed, not chosen.
№ 05 THE STATEMENT
BRANDS DON'T
NEED ANOTHER
SHELF.
THEY NEED A
MOVEMENT.
CONFIDENT  /  FEARLESS  /  STRATEGIC  /  CULTURAL  /  UNAPOLOGETIC FYND / AW26
№ 06 WHAT WE STAND FOR

FIVE
PRINCIPLES.

Not a list of values. A working philosophy. Every product, partner, and decision passes through these.

№ 07 VALUE ARCHITECTURE

DISCOVERY IS THE
NEW ADVERTISING.

Three layers of value, sold as one operating system. This is what makes FYND a place a brand grows inside, not a channel a brand sells through.

№ 01 / VISIBILITY

WE SELL THE
SHOP FLOOR.

Real estate. Curated, paid, seasonal. Not impressions. Not algorithm. Discipline.

  • Window slots, rotated weekly
  • Mannequin styling spots
  • Threshold screens (front of store)
  • Floor screens at the digital till
  • Aisle pillars + ad columns
  • The Stand (last-touch checkout)
№ 02 / EXPERTISE

FYND IS A
SCHOOL OF RETAIL.

Twenty years of merchandising, buying, and visual standards, given to you on day one.

  • Quarterly trend briefs
  • Buying workshops + range planning
  • Visual merchandising toolkit
  • Photography + styling standards
  • FYND Studio (lookbook + content)
  • Quarterly merchandising reviews
№ 03 / COMMERCIAL

SEASONAL,
NOT REACTIVE.

We trade like a real store. Calendar, campaigns, drops, customer journeys. You are inside it.

  • Seasonal calendar (SS, MS, AW, RM, HD, CP)
  • Co-investment on launch campaigns
  • First-customer promotion mechanic
  • Curated drops + brand spotlights
  • Cross-brand styling moments
  • Loyalty + repeat-customer tooling
№ 08 HOW BRANDS JOIN

THREE TIERS.

One operating system, three levels of access. Brands choose the tier that matches the moment they are in. Move up when the work earns it.

№ 01 / FLOOR

FYND FLOOR.

YOUR ENTRY
25%
COMMISSION
  • Standard listing on the floor
  • Access to seasonal merchandising
  • Standard photography
  • Quarterly review
№ 02 / FEATURED

FYND FEATURED.

PUSHED
20% + FEE
COMMISSION + PLACEMENT
  • Window + threshold screen rotation
  • Mannequin styling slots
  • Trend brief access
  • Lookbook participation
  • Co-styled rails
№ 03 / HOUSE

FYND HOUSE.

A PARTNER
15–18%
+ PARTNER FEE
  • Anchor partner status
  • Quarterly trade plan integration
  • Studio + content production
  • Campaign co-investment
  • Curated drops + spotlights
№ 09 FIRST PRINCIPLE

START WITH
THE STORE,
NOT THE
SOFTWARE.

RETAIL EXPERTISE  /  NOT TECHNOLOGY  /  CAIRO  /  AW26
№ 10 APPLY

FOR BRANDS
WHO WANT A
MOVEMENT.

We are opening our floor to a small number of brands for the first season. If your work has identity and ambition, tell us about it. We respond to every application within five working days.

You are not pitching for a vendor slot. You are introducing your brand to a retail operation that is going to put it in front of a customer who is ready to follow you.

WHO READS THISThe application goes to Islam Arabi (Chief Retail Officer) and the FYND founding team. Read by humans. Replied to by humans.

WHAT HAPPENS NEXTIf there is a fit, we send a short questionnaire and book a call to walk through your collection, your trade calendar, and the tier that suits the moment you are in.

KEEP IT HUMAN. WE READ EVERY ONE.

By sending you accept that we will read this carefully and reply within five working days. No newsletters. No spam.

RECEIVED.
YOU WILL HEAR FROM US.

Your application is in front of a real person. We read every one. Expect a reply within five working days, sometimes sooner. If your work fits the floor we are building, the next step is a call.

FYND / CAIRO / AW26
№ 11 CLOSING

FIND
YOUR NEXT
DIMENSION.

FYND IS WHERE BRANDS BECOME. FASHION STARTS LOCAL. DEMAND MAKES IT GLOBAL. CAIRO / AW26